The Seven Wonders of The Weald

Pennington PR launched the Seven Wonders of the Weald 10 years ago and continues to look after the PR and marketing requirements for the group.

The organisation was one of the first tourism alliances of its kind which came together to take advantage of joint marketing initiatives such as leaflet distribution, PR, press events and occasional advertising. Latterly social media has also been an important part of the marketing strategy for the group.

The Seven Wonders are Royal Tunbridge Wells, Groombridge Place, Chiddingstone Castle, Hole Park Gardens, The Kent & East Sussex Railway, Scotney Castle and Biddenden Vineyards.

Tourism partner Kent & Sussex Holiday Cottages is also an important part of the group as, together with the wonders, they create a destination where tourists can come to stay and visit attractions which are all within easy reach of one another.

A great value attraction pass has been introduced which gives one free visit to each of the attractions for only £25 and these are sold through tourist information centres, at the attractions and online.

The money raised from pass sales is spent on additional marketing for the group. Regular newsletters are also distributed to subscribers who register through the website and an annual press event is held to showcase the attractions to the media.