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What our clients say about us…

We have a huge fanbase, but don’t just take our word for it, check out our testimonials  (click the titles to expand)
  • • Chiddingstone CastleOpen or Close
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    Chiddingstone Castle has been supported by Pennington PR for eight years. Their professionalism and enthusiasm for our business coupled with their ability to consistently secure quality media coverage for the castle has helped us to grow the business significantly. They are an essential and trusted part of our marketing team and always available with friendly advice and marketing support whenever required.
    Ali Ditzel, Castle Director
  • • Groombridge PlaceOpen or Close
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    We have a fantastic relationship with the team at Pennington PR who provide us with all our marketing requirements from social media to advertising and media relations. We work very closely with them and they are very much part of our in-house team. Their creative and proactive approach has been instrumental in the success we have seen this year with record numbers of visitors coming to Groombridge Place to enjoy the new theatrical events programme. I would recommend them to anyone considering appointing a strong, media savvy consumer agency.
    Gerry Cryer, General Manager, Groombridge Place
  • • Kent on SundayOpen or Close
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    The work of Pennington PR in promoting tourism in the county of Kent is exemplary. Slick, sharp, savvy, inspirational, informed, media-friendly and competent beyond compare... all epithets I would happily apply to the Pennington PR organisation, but what marked out Darryl and Caroline as a cut above the rest was the wonderful enthusiasm both displayed for many rural projects. If you take the old premise that you have to believe in something to market it, then Darryl and Caroline must almost have been worshippers of the County of Kent, such was their revolutionary zeal. The results of their groundbreaking marketing were of course evident in the blistering success of Lapland UK – perhaps the results speak for themselves, but I would have to add that maybe none of this would have been possible without the electric skills of Pennington PR.
    Dave Mairs, Editor, Yourdover, Yourshepway and Yourthanet, Kent on Sunday, Saturday Observer
  • • Royal MagazineOpen or Close
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    I have worked with Pennington PR for a number of years both as news editor of the Kent and Sussex Courier and features editor for the same publication. Both Caroline and Darryl provide a top class service and are always on hand to help if needed, no matter what the deadline. The copy they provide is clear, concise, accurate and can be geared towards our readers if requested. There is also the added bonus of being able to provide fantastic pictures to accompany releases. To date I have worked with them closely on numerous releases and I look forward to continuing the relationship we have in the future.
    Melanie Yea, Royal Magazine
  • • Ashford Borough CouncilOpen or Close
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    While working for the Heart of Kent Tourism Partnership Pennington PR consistently rose to the challenge of developing new and innovative ways to raise the awareness of both the Heart of Kent Tourism Consortium and the wider tourism offer in the area. Pennington conceived and devised a campaign to reclaim Kent's title as 'The Garden of England' after it had been claimed by Yorkshire. This creative campaign caught the attention of many national and local journalists and refreshed and renewed their interest in the many stately homes and beautiful gardens that the Heart of Kent has to offer to its visitors and as a result helped to put Kent back on the map as the 'true Garden of England'.
    Sarah Barber, Tourism & Heritage Manager, Ashford Borough Council
  • • Bedgebury PinetumOpen or Close
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    As the venue for the first ever Lapland UK, Bedgebury National Pinetum & Forest worked closely with Pennington PR throughout the project. Pennington used their wide experience and excellent press contacts to generate enormous interest and media coverage; locally, nationally and even internationally. Caroline and Darryl have a range of diverse and complimentary PR skills which they employed to the full to elevate Lapland UK from a standing start to widespread awareness within a very tight timeframe. The PR campaign ensured that the event sold out swiftly, with a huge waiting list for tickets in future years. The image of Darryl Curcher dressed as a Laplander will remain with me for some time to come!
    Peter d'Aguilar, Marketing Officer, Bedgebury National Pinetum & Forest
  • • Kent Profile MagazineOpen or Close
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    Veterans of Public Relations and marketing are apt to say that the business is five per cent inspiration and 95 per cent administration and I think that Pennington PR's Lapland UK campaign underlined that. The way Pennington told over 200 million people how Lapland came to Kent was truly unbelievable, exciting, fresh and inspirational. When over 400 journalists ask for more, you know you are doing it right; when television, radio, newspapers and magazines make it so big you don't need to advertise, the client smiles broadly. Not an accident. Attention to every detail was behind the creativity that drew the crowds. Well done everyone at Pennington PR.
    Rex Cooper, Editor, Kent Profile Magazine
  • • Kent & Sussex CourierOpen or Close
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    Lapland UK’s unique concept gave it the potential to become the massive success it was. However, Pennington PR certainly played a huge role in the fact tickets sold out within days and the international media were begging to get in. The achievement of Caroline and her team was, for me, best demonstrated by the fact the project started as a quirky 400 word story inside the local newspaper and ended up dominating the BBC Breakfast news on Christmas Eve. It was clear from the initial press launch that the Pennington PR team were genuinely enthusiastic and passionate about the project. When dealing with them it really felt like they were part of Lapland UK and not an external PR company to whom the attraction was just another contract. Considering the scale of media interest from across the region, country and globe, the relatively tiny Pennington PR team did a superhuman job in keeping everyone happy and informed.
    Gabriel Sheppard, Kent & Sussex Courier
  • • Sevenoaks District CouncilOpen or Close
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    In the two years that Pennington PR managed the public relations aspect of the Heart of Kent Partnership, they managed to generate a significant amount of press coverage for the attractions, accommodation businesses and events in the area as well as consolidation of work on brand awareness and highlighting the website an online booking system. The campaign concept of recapturing this part of Kent as the 'Garden of England' has generated renewed interest in the product offer of the area with local and national journalists across a range of publications. Additionally, in Sevenoaks District, their work with local properties, in particular, Chiddingstone Castle, has helped to revitalise the visitor offer in this area, and generated considerable interest.
    Debi Rice, Tourism Officer, Sevenoaks District Council
  • • Lapland UKOpen or Close
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    Pennington PR came highly recommended to Lapland UK from contacts within the Forestry Commission. As a fledgling company and unique business concept, it was critical that a PR company representing us would be able to communicate our story accurately to the public. Caroline Edmunds and Darryl Curcher immediately grasped the concept of Lapland UK and set about spreading the word! They generated press attention through innovative ideas and drew on their invaluable media contacts to make Lapland UK a now nationally recognised brand within the first year. They are a professional team, dedicated to securing the very best coverage for their clients and offering excellent council through the potential minefield of media interest. The results speak for themselves; the Lapland UK brand has been seen by more than 180 million people worldwide after featuring heavily in local, national and international media.
    Mike and Alison Battle, Owners of Lapland UK
  • • Polarn O. PyretOpen or Close
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    Just had a whirl through the image album - thank you so so much. They are brilliant. The shop had a fantastic first day today and took twice as much as Westfield London hurray! Thanks to you both for making today special.
    Jo Nilsson, Head of Marketing, Odin Retail (Polarn O. Pyret)
  • • Tunbridge Wells Ice RinkOpen or Close
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    We worked with Pennington PR on the inaugural Royal Tunbridge Wells Ice Rink 2011. We chose Caroline due to her specialist knowledge and experience within the leisure sector along with her numerous press contacts. Caroline’s brief was to generate significant media coverage for the inaugural ice rink and assist in co-ordinating both the ice rink launch event and subsequent opening night. During the project I found that Caroline was able to write engaging press releases that were tailored to the relevant section of the press – the media coverage we received was fantastic (and substantial); coupled with this, Caroline’s insights into how to structure both the launch and opening night events contributed to the huge success of both them.
    Cheri Strudwick, Marketing & Development Manager
    Assembly Hall Theatre (Tunbridge Wells Borough Council)