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Caroline Edmunds
Company Founder and Director

Caroline Edmunds has over 20 years experience in PR and marketing and founded Pennington PR in 1997, following ten years in the London press office of Imperial Chemical Industries (ICI) and time as International PR manager for their fragrance sector.

Caroline’s experience in the industry has given her an enviable database of media contacts and she always impresses with her smart approach to business and creative solutions to the most difficult of communications problems. Caroline is a member of the Institute of Public Relations and holds a post-graduate level qualification in PR – Dip.CAM. Her specialist skills lie in business, consumer and travel PR.

On the rare occasions when she’s not working, Caroline loves to travel and makes time every year for an annual skiing holiday.
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Darryl Curcher
Event Director & Professional Photographer

Darryl joined Pennington in 1997 and has over ten years marketing and communications experience. Passionate about marketing, Darryl thrives on building relationships and delivering results. He specialises in event management, technology and social media. His extraordinary understanding of logistics ensures the events he manages run smoothly and on budget.

Having turned his hobby into a career, Darryl also has over 15 years experience as an event, lifestyle and wedding photographer. His communications experience means Darryl produces the perfect press shot time and again for clients, which has resulted in some amazing national press coverage. Darryl enjoys cricket and skiing.
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Sophie Astin
Account Manager

Sophie Astin is an account manager with Pennington PR who provides additional creative input within our team including working on campaign planning and copywriting together with providing crisis management support. Sophie has 20 years’ experience in media-related posts and has worked as a PR and marketing executive in a B2B management consultancy for 10 years.

Sophie is an imaginative and fast-working writer with 10+ years’ experience in magazine features and has provided PR for a number of high profile individuals including a number of well-known writers.
Jane Connolly
Account Executive

Jane is a qualified journalist with over 10 years' experience in newspapers, magazines and online media. Most recently, she acted as editor for a high end local lifestyle magazine for four years, regularly writing features on fashion, beauty, leisure, food and general lifestyle topics. Her extensive experience also includes producing contract magazines for prestigious brands, which have included shopping centres, restaurants and luxury hotels. In her spare time, Jane writes a blog about the homeworking lifestyle, focusing mainly on fashion, beauty and interior design. When not at the keyboard, she likes to contort herself at yoga classes, enviously peruse fashion magazines and walk her French bulldog, Stanley.
Marion Standen
Company Secretary

Marion has been with Pennington PR since the company was founded in 1997 and her contribution is invaluable. Marion has a passion for PR and on top of managing the office; she frequently provides creative input and assists with event management and team brainstorming sessions.